Welcome to a new way to get your news in the sporting world.
Our mission:
We hope to reach a niche audience of sports fans in the 18-24 age range. By using new forms of media such as videos and specialized blogs from each of our contributors, we hope to give our an insightful new perspective and analysis that scores and statistics alone cannot provide.
Our Code of Ethics:
1. First and foremost our dedication is to the truth. Without truth in reporting and the information found readers have no reason to trust our site for reliable and up-to-date information. To us getting the story right is more important than getting the story first.
2. Be original. This is not only in the sense of providing our readers with a creative and new perspective on a story, but also in our steadfast rule to NEVER plagiarize or fabricate stories. If there is information perfectly represented by a different source then it must be rightfully cited as such.
3. Write unbiasedly. News stories should be reported and written with the intention to inform the public, not to sway them. Unless the author is writing an oped piece or a column, our site's job is to give the facts and let the reader make their own judgements from the information provided.
4. Don't try to be immortal. As we've learned from our friend Tiger Woods, everyone makes mistakes. In the case that misleading or incorrect information is missed by our editors and published, we will take full accountability for any and all mistakes and have them corrected in a timely and thorough fashion. Along the same lines, we know that our audience and the people we report on are human as well. Invasions of privacy that cross the boundaries of moral ethics will not be tolerated.
* Note: Many of the items on our code of ethics have been adopted from the Society of Professional Journalists. Their code of ethics has been time tested and approved by thousands of respected journalists as a set of guidelines to not only write by, but to live by. Since most of their code represented general ideas, this news site added a more detailed description of what our specific perspective was on their universal principles. Truth and originality are cornerstones of most all news organizations, but it was important to our organization to add what the intent of our reporting is as well. With knowledge of our intent, viewers can read with a purpose. Also, in light of the current state of the media, and citizens' lack of trust in news organizations it is important to realize that we will encounter mistakes and will admit to and amend our flaws if one of the aforementioned codes are broken.
Our electronic source policy:
Electronic sources such as social networking website, e-mails, chat-rooms, instant messaging, and blogs should be used sparingly. Additionally, unless open to the public, they should never be used as a primary source of information. If the information is obtain legally, these information from electronic sites can be useful in the newsgathering process and may lead to information that can be considered a primary source. Public Facebook pages and Twitter accounts allow the reporter to locate a more up-to-date list of sources a person may have been in contact with who could not have found by word of mouth. Most electronic sources cannot be fully cited because without knowing the intent or mindset of its author at the time it was written it nearly impossible to know the context of their statements. Often times Facebook messages, instant messages, text messages, and blog posts can be taken out of context and can result in the reporting of misleading, incorrect, or even irrelevant information. In the reporting of the Annie Le murder case, stories that cited her Facebook status updates were irrelevant to the case and used as fluff causing the piece to lose legitimacy as a newsworthy story. Also, getting access to this type of information generally involves a breach of privacy due to the personal nature of the subject matter. It is in no way worth sacrificing ethical reporting, when most of the information found is often meaningless to the backbone of the story.


